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CRM & Sales tools

Track leads, deals and customers in one place. Here are 4 options, ranked by our editorial rating.

HubSpot CRM

★★★★★

All-in-one CRM with a strong free tier.

  • Generous free plan
  • Sales, marketing & service in one
  • Huge app ecosystem
$ Growing teams AI

Pipedrive

★★★★☆

Pipeline-first CRM for sales teams.

  • Visual pipelines
  • Easy to adopt
  • Fair pricing
$ Sales-led teams AI

Salesforce

★★★★☆

The enterprise CRM standard.

  • Endless customization
  • Massive ecosystem
  • Scales to any size
$$$ Enterprise AI

Zoho CRM

★★★★☆

Affordable CRM inside a big suite.

  • Low cost
  • Deep Zoho suite
  • Lots of features
$ Budget SMBs AI
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Guides for CRM & Sales

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CRM & Sales

How to Choose a CRM (Without Overpaying)

A simple framework for picking sales software that fits your team — not the other way round.